To celebrate the relaunch of Adina Town Hall as a design-forward Sydney flagship, we created an immersive event series that redefined the brand experience through architecture, storytelling, and sensory engagement. The goal was to reposition the property as a contemporary design icon while honouring its heritage.
Guests were invited to step into the “New Adina”, a refined sensory journey through the reimagined space. Native florals, custom scents, tactile installations and curated soundscapes guided guests through the narrative of transformation. Each element was intentionally designed to connect the brand’s refreshed identity with its architectural legacy.
Across three intimate sessions, media, trade and corporate attendees were fully immersed in the story of Adina’s evolution. The heritage venue became a living gallery, blending modern design with timeless sophistication.
The result was an overwhelming success, driving engagement, media coverage and renewed brand perception. Guests described the event as a “walk-through triumph” with “next level styling”, a true sensory celebration of Adina’s new era.
