With more than 40,000 fans pouring into Allianz Stadium for the opening round of the inaugural Nations Championship, the atmosphere was electric long before kick-off.
Rugby Australia came to us with one single, but heavy, brief: tap into that excitement by creating a fun, interactive experience that fans would want to be a part of, and that would live on post-event, win or lose.
Events Unlimited delivered the on-ground activation from concept to execution, a fully branded, rugby-themed experience positioned at the heart of the match-day fan zone. From pre-event, a continuous flow of supporters, families and young fans engaged with the activation, walking away with instant prints and QR-linked digital copies within seconds, turning a simple photo moment into a massive shareable piece of content for every guest.
